For recent projects, including sites commissioned, please check out Ignite Media Labs.
"I am Generation Y"—Are you?

Well, if you were born after the Baby Boomer Generation (circa approx. 1946 to 1980) then you are. Generation Y is known for:

• Using technology and the internet to connect with people in new and distinctive ways.
• Being the "Look at Me" generation, where social networking sites like Facebook and MySpace allow individuals to post about themselves.
• Being able to make better sense of new technology.
• Being more socially accepting of immigration rights, gay marriage, and interracial dating.
• Utilizing the power of the web to provide stances on the issues.
• Being more comfortable with globalization, new ways of doing work, while desiring more say in the decision-making process.
• Having fame and fortune at the top of their list of goals in life.

That is a lot of information to continuously keep track of unless, that is, you live, breath and study it. As a member of this generation, I have spent many years working with companies and organizations to understand how to better develop policies, procedures, and processes for Gen-Y'ers that may be entering their halls or using their services. Some of the projects I have worked on in this vein include:

• Improving recruitment and selection systems for CNET (now CBS Interactive)
• Developing a full-length campaign strategy prospectus to engage new voters
• Creating a new business plan and inventory management tools at Blacklava

I have also developed innovative tools for forecasting product demand from fliers based on a history of statistical data, and am currently working on a couple of internet projects aimed at utilizing the power of the web to better serve businesses and users. I am doing this through the use of viral marketing, web analytics, user interaction, SEO (search engine optimization), and SEM (search engine marketing).

For more information, including how I might be able to help you, just send me a message. If you're interested in more of my creative side, check out my portfolio. Also feel free to see what others have to say about me.